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Saturday, 6 February 2016

TITLE TAGS: AN IMPORTANT SEO ELEMENT FROM THE GOOGLE PERSPECTIVE

The title tag is perhaps the single most important component on a web page from an SEO perspective. The title tag is intended to describe the content of the page. If search engines find keywords in the title tags, it’s reasonable to assume that they are important.


The title tag generally appears at the top of the pages of the HTML code.
<!DOCTYPE html>
<html>
<head>
<!-- Title Tag is very importnat for SEO so you should pay extra attention to it.-->
 <title>Title Tags: An important SEO Element</title>
</head>
<body>
 Why are Title Tags so important?
</body>
</html>
The text between the opening and closing title tags is used by your browser in various ways. It appears in the browser’s title bar when the page is viewed.
Title Tag in the browers bar
Title Tag in the Browser’s bar
It also appears in the tab for that page and the history lists.
Tiltle tag in the History list
Tiltle tag in the History list
If you press Ctrl+d to bookmark a page, the title will be used as a default bookmark title.
Title Tag in your Bookmarks
Title Tag in your Bookmarks
The search engines use the title tag in two ways:
  • They use it for ranking purposes. They read the text and use the text to help figure out what your page is about.
  • They also use it as the link in the search results page when they provide an entry linking to your page.
So title tags serve two purposes, it conveys information about the page to the search engines. So it needs good keywords and encourages people to click on the link when they see it in the search results.

Do’s and Don’t s for using Title Tags

Use different keywords

Don’t use the same title tag on every page of your site which could be a company name, normally developers do. Each one should be different and should contain keywords related to the specific page. The keywords should be in the page content too.

Check the length of your title

The search engines only display a single link line for a search result entry. So if your title tag is longer than 60-70 characters, including spaces, search engines truncate the text and little dots. You can make your title longer if you want with a couple of useful keywords at the end. But don’t create huge title tags like 100 characters long. You need to be aware that text of over 60-70 characters won’t appear in the search results.

Place Good keywords at the top

Many websites begin their title tags with their company name. In most cases that is a bad idea as you really want to get good keywords at the beginning in the tag.
There is a concept in SEO called prominence. Words at the beginning or top of the component are likely to be weighted more than the words at the end or the bottom.

Title case your title tags

The first letter of each word is capitalized. From a grammatical standpoint, of course, you don’t capitalize articles, prepositions, and conjunctions. But forgetting grammar for now what we are trying to do is to make the title easier to read or rather easier to scan. The searchers don’t read search results, they quickly scan through them. Strings of lower case text, the harder to scan, but title case words pop out.

Throw out fluff words

Avoid words that don’t convey real information like conjunctions. You need to convey the information quickly. If the title tag is written like a sentence you have words you remove.
Even if your company name is not the tag, it usually doesn’t matter. After all, if someone is searching for your company specifically, they will use your company name and easily find your site. If your company name is so important then you can always get it into the description tag.

How does Google select titles for search results?

For selecting titles Google looks at a few criteria:
  • It tries to find something that’s relatively short.
  • It wants you to have a good description of the page and, ideally, the site that the page is on.
  • It wants to know that it’s relevant to the query somehow.
So if your existing HTML title fits these criteria, then the default will be used as your title in the search results. So in an ideal world, it would accurately describe the page and your site would be relevant to the query and would also be somewhat short.

 What if your title doesn’t match your content?

If your current title doesn’t match your content, then a user who types in something and doesn’t see something related to their query, or doesn’t have a good idea about exactly what this page is going to be, is less likely to click on it. In such cases, Google might dig a little bit deeper. It might use content on your page or look at the links that point to your page and incorporate some text from those links. Google might even use the Open Directory Project to try to help figure out what a good title would be. But the thing to bear in mind is in each of these cases, Google is looking for the best title that will help a user assess whether that’s what they’re looking for.
So if you want to control the title that’s being shown, you can’t completely control it, but you can try to anticipate what a user is going to type. Make sure that your title reflects something about that query or the page that you’re on so the user knows what they’re going to get whenever they’re clicking on it.

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