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Thursday, 4 February 2016

Affiliate Marketing - Explode Your Business!

Affiliate Marketing is one of the most effective and least expensive ways to achieve higher targeted traffic, and increase sales.
"Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer." ~ Wikipedia
According to eMarketer, 46% of marketers consider affiliate marketing to be “very cost effective” as it relates to customer acquisition, second only to email.
Here you find 7 reasons why to start using affiliate marketing:
  1. Low Starting Price - Building an affiliate program is not going to cost you thousands, most companies offer a starting version of affiliate software for about $30/month.
  2. Do not Pay for Ads that Don't Work - You pay to your affiliate just when he brings a successful sale, never waste money for ads beforehand.
  3. Increase Site Traffic - The affiliates' ads placed on their sites will bring new visitors to your project.
  4. No Need to Employ Huge Sales Staff - Save money in your sales department, you don't have to pay to employees even when the sales are not increasing, employ less workers and pay to your affiliates only when they bring you a sale.
  5. Self-Control - The whole affiliate system is under your control, just you are allowed to set commissions rates, create promoting banners and links, send payments to your affiliates, see and control every element of your affiliate program.
  6. Higher Chance Customers Find Your Products - A lot of customers wouldn't find your website with your own marketing efforts, why not to raise a chance to be more visible by your affiliates? Your affiliates can have different experiences, ideas and insights in how to sell your products.
  7. Better Page Rank - Inbound links are highly important in raising Page Rank and overall search engine rankings, get more quality inbound links from your affiliates. You can predict their sites are relevant, this fact will boost your ranking even more.
Affiliate Marketing for Start-ups – Yes or No ?
Some have asked whether affiliate marketing is a good strategy for start-ups and other businesses trying to grow. My answer is always Yes. You may be skeptical Let's focus on the advantages:
  1. You only pay for results – unlike traditional advertising methods, affiliate marketing is the most cost effective one. If your affiliates don't perform and bring leads, they simply don't get paid. Have you ever received a check from Google saying that your AdWords didn't bring enough revenue so they're giving you your money back? Me neither.
  2. You don't spend time on advertising – let others do the work for you so you can worry about other, more important issues, or issues that you have skills for. You don't need to be a marketing expert, neither you have to learn any marketing methods to run an affiliate program. Simply setup your affiliate program and then payout your affiliates once a month. That's where your job ends.
  3. Get lots of traffic and improved SEO – lots of affiliates generate lots of backlinks. In addition Post Affiliate Pro makes sure that all of your links are  SEO friendly.
  4. Find Super affiliates* and you're golden – you don't need hundreds of affiliates to successfully run an affiliate program. In general, most of businesses have 3-5 Super affiliates who generate more than 50% of the revenue from their whole affiliate program.
Are you still thinking of starting your own affiliate program? Do you have doubts about the pros of Affiliate Marketing? Don´t hesitate! Start using Affiliate Marketing and Explode Your Business!
*What are super affiliates and how can YOU find them? Connect with me on LinkedIn for Free Information concerning Affiliate Marketing. Message Header: "Affiliate Marketing"- 

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